How Innostax helped Nuwardrobe scale to 100000 downloads
Project Summary:
Nuw sought to scale their app and launch it in the US market. We transformed their initial app version, integrated logistics and payment systems, and delivered a scalable platform that achieved over 100K downloads.
Core Technologies
- React JS
- React Native
- Node JS
- Android
- iOS
Engagement model
- Software Outsourcing
Team size
5
About Nuw
Nuw App , a revolutionary marketplace where clothes are currency, allows users to trade their clothing instead of buying and selling. As the Founder and CEO of Nuw, the client sought to take this innovative platform to new heights by scaling the app, launching it in the US market, and enhancing its logistics and fulfillment capabilities.
Challenge
The Nuw team faced the challenge of scaling their app, which was initially a basic version of what they envisioned. Their goals were ambitious:
- Scale up the Nuw app to handle more traffic and transactions
- Successfully launch the app in the US market
- Integrate logistics and fulfillment seamlessly into the platform
- Enable bulk uploads and automate listing processes
Solution
Nuw chose Innostax based on high ratings, cost effectiveness, and a strong referral. Innostax deployed a team of 5 Specialists who took charge of the project.
- Scaling the app to support higher traffic and transactions
- Developing a marketplace with distinct locations for Ireland, the UK, and the US
- Building administrative tools for desktop use
- Fully integrating logistics and payment systems
- Designing and implementing front-end features in line with the UX wireframes
Results & Feedback
The collaboration between Nuw and Innostax resulted in remarkable achievements:
- US Launch Success: Nuw was successfully launched in the US market
- Significant Growth: The app achieved over 100k downloads
- Top Rankings: Nuw ranked among the top ten shopping apps in Ireland on both Google Play and the App Store
- Outstanding Retention: A 97% retention rate among active traders
"The project management by Innostax was exemplary, with timely and transparent communication. Daily updates were provided through Slack, and the founder of Innostax, Prashanth, was always available for any urgent issues, even outside regular working hours."
Aisling Byrne
Founder and CEO at Nuw
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