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Case Studies

How Innostax Helped Nuwardrobe


Nuw was started because they loved fashion and knew the industry has some social and economic impacts and they wanted to change the consumers habits with an innovative and accessible idea. Nuwardrobe, an emerging player in the online fashion industry, set out to revolutionize the way users interact with online clothing rentals and purchases. In a bid to enhance user experience, improve operational efficiency, and drive revenue growth, Nuwardrobe joined forces with Innostax to execute a comprehensive overhaul of their digital offerings.

Well done team. Nuw is now #8 on both Irish App Store and Google Play Store for the shopping category. We’ve 10x’d our daily uploads with ‘import listings’.

Aisling Byrne

CEO, Nuwardrobe

Technologies and Tools:

react native development company
nodejs development company
sonarqube development company
redis development company
prisma development company
newrelic development company
devops development company

Project Overview:

Innostax took on the challenge of implementing various technical enhancements to client’s mobile app and web platforms. The primary goal was to refine user interaction, simplify administrative processes, and integrate advanced functionalities for improved service delivery and user engagement.

List of Features we added:

Auto-upload Feature in react .
User Engagement via Notifications with OneSignal
Automated Background Removal Feature
Shipping Integration with Shippo
Optimized Payment Flow using Stripe
Integrated AppsFlyer
Storyly Integration
Deployment Simplification with AppCenter and CodePush
Intuitive Drag-and-Drop Functionality for react-native app


The collaboration with Innostax has resulted in significant improvements across user experience, administrative efficiency, and revenue generation for the client. These technology-driven solutions streamlined internal processes and enriched the end-user experience, setting a new standard in the online fashion rental and retail sector.

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