10 Features Every E-commerce Solution Must Provide

Are you looking for an ecommerce web developer? If yes, then your search stops right here! Your primary concern here must be to ensure that your new ecommerce site is not only visible in the search engines but also stands out in the competition. Which is why, when thinking of developing an ecommerce website, you need to have in mind what are the features you cannot compromise on.

So, let’s check our list of dos for designing a new ecommerce website.

UI & Navigation

Ensuring a user-friendly interface for smooth navigation is most essential. Users should find it simple to find any product they want on an ecommerce website. Here are some tips on what to add for making navigation easy:

• A search bar
• Simple menu with clear product categories
• Product filters
• Quick access to popular choices and offers

Responsiveness

People use multiple devices for surfing products online. As of 2024, 68% of global e-commerce sales come from mobile phones and 30% from laptops and desktops. The rest come from tablets. Thus, ensure your e-commerce website developer makes it responsive for all devices.

Product Images and Videos

When shopping online, the only means for a user to see the product they’re purchasing is through pictures and videos. Hence, you need to take care of the following regarding your product images and videos:

• Add 3-5 clear, high-definition images shot in white background in every angle
• Add at least one lifestyle image of the product or one with a model
• At least one video of the product that explains its usage should be there
• All images should be lightweight and zoomable
• All videos should be high-definition, embedded, and have the ability to watch in full screen

Product Descriptions & USP

Whether you shop from there or not, you must have seen the interface of Amazon. That’s precisely how a product page should be designed:

• The USP should be highlighted in pointers next to the images
• The main description should be 4-8 lines long and right below the images
• Ensure specifications like product dimensions, weight, size (for clothes and shoes), material (for fashion products), and other details are specified in a tabular format
• Highlight how to use the product in pointers separately

Easy Checkout

Often users can be irritated when signing up before purchasing is compulsory. It can discourage them from completing the checkout process in the first place. Hence, keep the option for guest checkout open and keep minimum form fields to make the process friendly and quick for the user. 

Payment Gateway

The user needs all possible options of making payments, which include wallets, EMI, UPI, internet banking, credit and debit cards, and pay later options. Integrating a payment gateway that maintains privacy of user information, encrypts sensitive information, and provides all facilities to users is very important for the safety and convenience of users.

Reviews & Ratings

Ideally, a product rating should be highlighted right next to its name, while the written reviews should be available to read right after all descriptions and specifications as the user scrolls down. For the customer to be able to give their own review or rating, place the button either after the written reviews or next to the “Buy Now” button. 

Automated Inventory Management

Most ecommerce platforms provide you with plugins to automate inventory management when developing your website. Even if you are using customized ecommerce development solutions, you can ensure that inventory is deducted automatically as sales are made.

Search Engine Optimization

SEO is essential for improving your visibility on search engines. Some of the following factors are important to consider to improve visibility for a newly developed ecommerce website:

• All web pages have content optimized as per target keywords
• All images have alt tags
• All URLs are optimized
• All web pages have meta titles and descriptions
• Internal linking and backlinks for all web pages

Customer Support

It is essential for every ecommerce merchant to have a strong customer support team of their own. Provide your customers with all means to communicate with your team, which should include the following:

• Live chat
• Phone number
• Email
• FAQs
• Contact form

Other Features to Make Your Ecommerce Website User-Friendly

While the above-mentioned features ensure better visibility and user-friendliness of your ecommerce website, there are other extra features that can enhance your website. These include ability to add products to a wish list, having a blog section in the website, and ability to check the delivery date by entering pin code. In other words, developing a good ecommerce website is all about making online shopping a great experience for your target audience.